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category name for a company like Dollar Shave Club or Warby Parker

Is there a category name for a company like Dollar Shave Club or Warby Parker? Where they deliver an incumbent product at a better price with a de-emphasis of traditional distribution models.

Similar to “marketplace” for Ebay, Reverb, etc…

Answer 9773

At its core, DSC is a subscription-based business. But more specifically, it could be categorized under the subscription box model.


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