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typical equity for someone who has an idea for a company and doesnt know how to do it?

Does anyone know the typical equity for someone who has an idea for a company BUT does not know how to reduce his or her product and/or service to practice?

For example s/he has an idea for a company to sell a chemical solution that does XYZ, but the s/he is not a chemist

Another example s/he has the idea for the business where people use a software program that performs a special algorithm, but s/he is not a software engineer, nor an algorithm designer, etc…

So s/he would need to recruit talent to actually make the idea a reality. Presumably the talent would be paid cash and/or equity to make the business possible

Answer 9494

It depends on the context. It could be anywhere between zero (“Cool idea. But what do YOU bring to the table?”) and half (if they tackle everything non-technical), or even more (if they hire gullible youngsters who have no idea of what they’re worth).


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