sales
, saas
, b2b
I have a pain: my B2B SaaS product gets about 100-200 signups a month. Almost noone buys without engaging sales engineering help. However, I feel that our email sequences designed to engage the signups into a conversation about their needs, completely suck.
Is there a place where such things are discussed and where successful email sequences are shown/rated/analyzed?
TIA
There's a lot of examples and blog posts available, and the term for this area is "Customer Journey". Also, since a lot of sales funnels are unique to some extent, you might need to try doing A/B testing or something similar to determine what works and what doesn't work for your product and market. (I understand this doesn't directly answer your question, but i don't have enough rep to add as a comment).
Take a look at this blog post from Kissmetrics about A/B testing email campaigns (there are many other's like this). And this blog post about A/B testing in general, as they might be helpful.
You can find all you need by visiting this blog:
https://optinmonster.com/6-steps-to-create-an-effective-email-autoresponder-series/
Hope this helps
All content is licensed under CC BY-SA 3.0.