customer-development, target-marketI am working on a product which provides my customers a business relevant website - I am thinking about first targeting Cafe owners but the problem is to convince them that why should they have a website while their cafe is listed in zomato?
Why should a cafe have website while they have zomato?
You need ask yourself this - honestly - I mean, why would anyone want to use your product/service if they are already on zomato. What makes your service any better? Is your service the same even? Do you offer additional features at a lower cost? Do you have greater reach? Why would I, as a restaurateur take money out of my pocket and put it into yours? I suggest you read an excellent (old but very excellent) book called Confessions of an Advertising Man by a chap called David Ogilvy.
All content is licensed under CC BY-SA 3.0.