marketing, investment, revenue50% (of net income) is currently splitted among shareholders (partners) as dividends.
What should I do with the other 50%?
There can be lots of things
List can go on. It depends what’s your long term goal about your venture. If you are looking for building a meaningful organization, you should think beyond profit & loss from the start.
Also, it would have been bit easy to answer your question had you mention you domain :-)
1. Invest in Other Things
-Invest in a mutual fund, a startup, the stock-market, a fund, etc. Have your cash grow. When you need it, sell.
2. Save It
-Apple has $200B+ in cash. That gives them over millions and billions of time to invest into things, fail miserably, and try again without making a dent in their current projects. Safest option.
3. Start a Spinoff or a New Company
-Start another startup that you and your partners have always wanted to build but don’t have the time. Hire A players. Have them run the show. (Only always hire A players)
4. Lobbying
-Depends on the industry, but you can use that money for lobbying: from politics to certain functions and programs you may need from your suppliers- even if it’s software: special API access to Facebook’s API if you invest $10 million. Be creative.
5. Be Self Sustainable
-Make yourself less dependent on your suppliers. SpaceX saves hundreds of millions a year, manufactures, builds, welds, and fires off rockets into space for a fraction that it’s competitors do (Lockheed Martin, Boeing, & friends) because they make almost everything themselves, in America.
6. Family Stock Options
-You’ll never know when your kids will take over. Involve in the family.
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