Startups Stack Exchange Archive

What is the customer value proposition of marketing platforms such as Shopular and Shopkick?

posted by: user2007598 on 2015-09-09
tagged: mobile-apps, customer-development
score: 3

Regarding marketing platforms such as Shopular and Shopkick:

What is their customer value proposition for the end-user?
How do they keep their customers engaged?

Answer 8295

posted by: Mruf on 2016-01-09
score: 1

I can tell you something about shopkick only.

Shopkick incentivise people to visit certain stores and uses skinners box priciples to reward them.

So, the value propositions are…

It’s a realization of gamification, so it’s fun to collect kicks
You get discount, this is called illusion of saving
You get rewarded, (with discounts and kicks)
It is somewhat a “kick” to get a coupon right in the second you enter a store.

In the end, it’s a way to first rise extrinsic motivation to visit a store, which morphs into more intrinsic motivation over some time.

Another interesting thing on that concept is: They decentivise people from the real value of “kicks”. Think about it, why not say something like “here are 4 cents for visiting this store”. They hide the value, by give you 20 kicks.

Hope that answers your questions. Feel free to ask.

Answer 7300

posted by: Abhi on 2015-09-09
score: 0

Assuming End-user is the Shopper

Q1 (Shopular) - Shopular delivers all the information from your favorite retailers right to your phone.Their app pushes relevant deals to your smart phone as soon as you walk into the store.

Q1 (Shopkick) - Shopkick’s mobile app for shopping offers customers rewards for walking into stores.

Q2 (Shopular & Shopkick) - I don’t know - if it were me I would install their and app and try to understand.

All content is licensed under CC BY-SA 3.0.