marketing, mobile-appsI have a mobile app that I want to publish in the coming weeks. What are the effective ways of promoting a consumer mobile app? Think of the app as something like EverNote.
Options that I can think of are
As a one person company I don’t have much resources to try out different approaches and figure the right way out through try and fail.
This is a very broad question and in general the marketing strategy strongly depends on the target audience your app focuses on.
But the one thing you should do for sure is to optimize the app store listing page of your app. Afaik the app icon is very crucial. You can find more about App Store Optimization in the App Store Optization Podcast, although the podcast might be discontinued.
I would not go with Facebook ads and Google search ads, since
If your app isn’t niched down yet, it would be definitely an advantage marketing-wise to do so. E.g. by being “the number one note taking app for real estate agents”
Since you don’t have too much money to spend, try:
get some beta testers involved, target key industry members who can also spread the word
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