advertisingI’m trying to use Twitter Ads audiences to target some of my advertisements but all the audiences I created so far are too small. I tried searching Twitter’s documentation but I couldn’t find the minimum audience size.
What’s the minimum size?
Audience size too small
If you have uploaded a Tailored Audience list that has an audience size that is deemed “too small” your campaign will not run.
In the case that the matched audience is below the minimum tailored audience size of 500 active Twitter users, make sure that the original upload size is several times larger. It often takes thousands of entries just to match 500 users.
Another potential solution is reach expansion, which lets an advertiser expand the reach of their campaign through lookalike modeling. Reach expansion is useful when the audience is relatively small, or any time an advertiser wants to drive more volume with their campaigns.
Reach expansion is optional, and can be toggled on and off by the advertiser in Twitter Ads at will, for both new and currently-running campaigns. It is toggled on and off by checking the “Expand audiences” checkbox near the audience selector in the campaign UI.
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