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Email marketing to a lead who does not expect the email

I have a plan to record 2-3 minute screencast of a potential client’s website and how talk to them about how I can help and then send it to them in an email.

I am unable to find a mailing platform that will allow me to do such a thing. All of them are opt-in. Does anyone know where/how I can do this kind of email marketing?

I am not sending email to thousands of people at once, these are very thoughtful and personalized emails.

Answer 3665

This is a form of cold-emailing. Look into the likes of Salesforce, Close.io, or another CRM for that.

They allow you to send an arbitrary email to an arbitrary address, and track open rates and replies, while keeping follow-ups handy.

If appropriate, toss in an integration with an email marketing tool to automate a follow-up or more when the user doesn’t reply back. (It can take multiple cold emails to get a reader’s attention.)


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