product-market-fit, social-entrepreneurshipMy understanding is that social entrepreneurs’ ultimate goal is creating social value, though I’ve never seen what a “market fit” looks like for a social entrepreneur, or for that matter, the process for achieving this. What does market fit look like for a social entrepreneur, and what are ways to it reach it?
In short: the life blood of social entrepreneurs is donations.
Your marketing isn’t oriented around finding users: there usually is so many more of them than you can possibly take care of them all.
Your marketing focuses instead on finding donors: articulate what you intend to do or what you’re doing, and identify make them feel good about it so as to convert potential donors into actual donors.
Example: Watsi.
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