Startups Stack Exchange Archive

Market research website

Hi I would like to know what is the best website which provides responders to my survey for market researching. Is there any other way to get responders? We creating some web and we’ll need a lot of responders for this about 10k or more

Answer 3411

Denis' answer covers a lot of good ways to validate product ideas. Here are a few more:

  1. Survey companies: AYTM Research, Google Consumer Surveys, and Survey Monkey can send out your surveys to large, targeted audiences (for a fee).
  2. Events: try to find a meetup group (e.g. on meetup.com) or conference (e.g. on lanyrd) that has a relevant audience. The conference organizer may let you run a survey, especially if you agree to be a sponsor and/or you give a talk.
  3. Market research companies: there are companies that specialize in market research who may be able to help you (depending on your audience), such as MarketResearch.com and Think with Google.

See Startup Resources: Idea Validation for more ideas.

Answer 3400

A few good ways to locate online users interested in answering a survey include:

  1. Forums, LinkedIn groups, user mailing lists, etc. Which ones depend on the type of business you’re into, but googling around starting with “[what you do] forum” should yield good results.

  2. Googling for your target audience directly. It stems from the previous step, as the latter should allow you to sketch out and refine what the target audience actually is. It doesn’t really scale, but you may end up running into hot leads or cooperative folks with large mailing lists.

  3. Job boards if you’re into B2B. Search for e.g. “[what you do] jobs” and contact the companies (but not agencies) that post offers. Likewise, it doesn’t really scale (though there are APIs), but you may run into hot leads or cooperative folks with large mailing lists.

  4. Twitter, Facebook, Reddit, etc. These will only work if it goes viral, and it’ll only go viral if the subject is fun or controversial or otherwise out of the ordinary enough to justify sharing it. (Watch Seth Godin on this topic.)

  5. Advertising. CPM is a reasonably cheap option if you’re well targeted. Facebook is an appropriate venue for surveys. As are AdSense publishers, if you can afford the high prices and have a very precise idea of who will answer.

  6. AdWords in Google’s search results (as opposed to on AdSense publisher sites.) This can get pricey, but it is actually an excellent venue, because whoever actually takes the survey is actively shopping around for information or a solution. If they take the time to spell out what they want to you, they’ll very likely leave you an email address that you can market your service to later on.

I should mention Amazon Mechanical Turk in addition to this list. It costs a tiny bit, and you probably won’t find an appropriate audience or even a good sample of users. However, you can run your survey a couple of times on it to test whether the questions and the available answers are clear or not.

Answer 13399

You can try some of the survey groups such as www.surveymonkey.com/Audience‎ or www.pollfish.com/survey/responses‎ Or if you want people to give you feedback on the website, the best is https://usabilityhub.com/


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