Startups Stack Exchange Archive

What are questions to help create a Slogan or Tagline?

• posted by: Clay Nichols on 2014-12-24
• tagged: marketing, brand
• score: 3

I’m working on our slogan / tagline.

I’ve done a fair amount of research. Lots of good suggestions out there for goals (memberable, unique, etc.)

But what would help even more is some good questions.

Here’s what I’ve found so far:

1. What is your company’s mission?
2. What are the benefits and features of your products or services?
3. What do your customers and prospects already think of your company?
4. What qualities do you want them to associate with your company?

Any other good questions?

Answer 1744

• posted by: Denis de Bernardy on 2014-12-25
• score: 2

Here are two more good questions:

• Is the slogan or tagline for the company or is it for a specific product?
• Is the slogan or tagline a semi-permanent one, or is it for a specific campaign?

And this third one, which I think is even more important:

• Do you actually need a slogan or tagline, or spend resources coming up with the perfect one?

With respect to that last one in particular, a witty line counts rather less than a good looking logo in my experience. And you can actually make do without either, in the sense that both count tremendously less than a reasonably professional looking website.

As long as your site, or flyer, or docs, or what have you doesn’t look amateurish, you’re good to go and have much more important things to be worrying about. In particular, how to fill your sales funnel.

Once the latter is full, you can begin to worry about improving your conversion rates, and this can involve creating or revisiting a tagline. Ask your leads and your clients what they think; probe them for ideas. Until then, don’t waste too much resources on this stuff.

Answer 1758

• posted by: BFR on 2014-12-26
• score: 2

Coming up with a good slogan can be a tricky thing.

Deviating a little bit away from your question (I’m an advertising student), I would like to point out a few Rule of Thumb for coining a slogan:

1. Try to keep it short.
2. It should be memorable.
3. Use local language or everyday words.
4. It should be easy to comprehend. (Avoid vague slogans like ‘Your favourite brand’.)
5. It should reflect your Brand Image. (To understand that, ask yourself these - What does your company stand for? What’s your company’s vision? Who do you cater to?)

More Questions You Can Ask Yourself:

1. What is your industry?
2. Who is your target audience?
3. What are the needs of your target audience?
4. What is your USP (Unique Selling Proposition)? Why should people use your product/service?
5. What do you do better than your competitors?

Have a few brainstorming sessions. A couple of hours won’t do justice. Spend at least 2-3 days on it and after you’ve come up with a few strong ones, ask your family and friends if they like it. Ask them what it implies (means to them). Their honest feedback will help you decide which one’s the best.

Good luck!

Answer 1780

• posted by: Esqarrouth on 2014-12-28
• score: 0

Why are you doing what you are doing?

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en

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