software, retailMy background is in B2B software (mostly IT security), but I’ve created a B2C product and have NO idea how to push it.
(I’m going to try not peddle the product while explaining my problem)
I have a software product for non-tech users, who do risky things. In this case, anti-malware, anti-ransomeware, anti-zero day attack.
Since my target is low-tech computer users, I figured I would go AARP/AMAC and/or porn users. Parents would be good too… but I needed to choose one.
I’m thinking porn users. They are willingly doing risky things.
I figure I’d hit up the local market (Houston) and sell my device/subscription there.
How do I do this?
I’m guessing that I need some sort of ‘Display’ to promote the product and an attractive offer to the the vendor.
In my case, the product is a USB stick where ‘protection’ is provided, for X days, then a subscription is required.
Question
What does the Retail Vendor expect?
Any advice is welcomed.
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