marketing, market-researchSay, I know a social group which is a my target as customers for my product. How do I know their psychological portrait, motivation, mentality in general?
Do services exist that can provide this data, reports on a budget?
How is this process usually performed by companies/startups to develop product properties in accordance to customers needs?
Survey companies can help you. They maintain user profiles from almost all categories. You can request a questionnaire to be filled up by a particular group. Of course you have to pay more for that, instead of an ask anybody kind of questionnaire. One example firm is surveymonkey
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