productPeter Thiel famously states in Zero to One that a product should roughly be 10x better than its closest substitute in order for it to be successful (among other factors that are equally important). Examples offered are Tesla, the iPhone, and Google search.
Question: Can anyone think of any recent 10x products that failed to create valuable businesses (where “valuable business” means a company worth at least $1B)?
The only example I can think of is lytro.com (https://en.wikipedia.org/wiki/Lytro#Original_Lytro_Light_Field_Camera). But surely there are more examples.
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