How can I grow my local business?
- posted by: Glendi on 2017-03-17
- tagged:
marketing
- score: 1
I sell paint in a town with 60.000 people. There are many businesses same as mine. How can I promote my business that is located in a neighberhood near the city centre?
Answer 12338
- posted by: zoonman on 2017-03-18
- score: 0
I can give you several strategies:
- Target professional painters, who needs paint everyday. Check local directories, online sites, like Yelp, Yellow Pages etc. Make a cold calls, give them discounts. They will buy paint from you in volume, so it will help your business grow. Build a referral network (give current customers bigger discount, if they will bring friends).
- Advertise. Start campaign on Facebook or Google, target painting professionals and new home buyers.
- Focus on current customers, provide them the best service, ask for their recommendations in social media. Good reviews on Yelp and Google Maps will magically drive new customers. Reputation is a key for success.
At some point you will have to entice clients from competitors because market is not that big. For that you will have to learn a lot about competitors and turn their weaknesses into your strengths. For example, if they work 8am-5pm, you have to work 7am-8pm for example, so people can come to your shop after work.
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