marketing, mobile-apps, business-planI have an app, where users can sell products and earn money with every product they sell. 20’000 downloads but NONE of my users has sold a single product! Every day, I’m getting at least 2 emails, in which users ask “how does this work”, “help me” or “i need assistance”. Also, there are many apps like mine out there, if they don’t get the technique fast, they will install another app. So I think the ‘tutorial’ should be easy, fast, and interesting
What I did until now:
First, I had a text explanation, but I saw, no one will take the time to read it.
So I made a video (users can watch it in my app), 9 minutes long, took me a long time to produce it, and no success, they don’t watch the whole video.
I thought about 2 other methods:
So basically I want to ask you which method I should try, or if there is a better one, because I don’t want to put another few hours of work into something that is not being recognized.
I just had a look on your app. It is also unclear to me how the system would work. I can see “collect gold and diamonds” and then “sell them”, but I have absolutely no idea who would buy my golds, and how long would that take me.
I spent about a minute on your app page and website, and I still had no idea what it is supposed to do. It was a minute only because I was trying to answer your question. Normally, I would have switched to something else after like 10 seconds.
Even if could do all that, don’t expect too much money from your app. The app quality is questionable. The number of downloads you have is not much for a general Android app. You’ll need to have orders of magnitude more number of downloads to drive your system.
I’m dealing with similar problems about how to introduce the public to a new combinatorial game. The mechanic has extraordinary potential, but the trick will be getting a user base with increasingly short attention spans to try the game (we know it will do well with hardcore players, but serious monetization will require mass adoption by casual players.)
The hard answer I’m going to give you without having evaluated your app is that you may need to entirely rethink your interface and website. It needs to be intuitive, so that people can figure it out without having to read or watch a video.
(An analogy is how young children figure out how to use computers and mobile devices–by pressing buttons until the learn how to make it do the things they want.)
On our project, where the product is actually quite simple, we’ve redesigned the GUI several times as we zone in on what is going to most facilitate the user and reduce perceived complexity.
One tool you might use could be simple pop-ups, where the first time they press a button, they get a very brief explanation of the function. (You’ll probably need a way for them to access this info after the first time as well, but that’s a secondary concern, and can be handled in a number of ways.)
“Show don’t tell” is an axiom in screenwriting because film and television are visual mediums. Mobile, and computers in general since the early GUIs, are a visual medium as well.
(Don’t take that last point as a validation of the video tutorial method. Rather, find a way to make your functionality as intuitive as possible, and use icons that are descriptive of their functions.)
There are many things to consider when crafting a successful strategy, below are the key points to consider to explain a strategy to users.
1.Objective should be clear.
This is the base on which the plan is to be created upon. Before making a strong layout, the objective of your work is to be estimated and noted down, so that all the goals can easily commenced with the working of a single marketing plan.
2.Know your Target customers
Now as you came to know that what are your goals that are to be achieve, the next hurdle you need to solve is to know which customers you need to focus upon. A successful marketing strategy depends upon understanding your customers. And to grab the information about your customers, Knowledge, experience and two way communication is the best format to follow.
3.Strong marketing Plan.
Now as your objective is clear and your customers list is ready, its time to make the marketing plan so that maximum benefit can be taken from it. The team can start implementing the plan for a successful closure and a profitable result.
In order to get success in Business, above marketing points needs to be consider. Meet marketing strategies Professionals at SAGIPL.
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