Startups Stack Exchange Archive

Requests to Impressions Ratio 7%

• posted by: picmate on 2016-08-08
• tagged: mobile-apps, advertising, app-store-optimization
• score: 0

I repeatedly get very low requests to impressions ratios (currently about 8%). I think I am doing something wrong with the ad configuration in the app. I run an interstitial for two events. Any advice on rectifying this would be very helpful.

Answer 10898

• posted by: afurmanczyk on 2016-08-08
• score: 2

Couple questions to ask yourself:

1. Is my ad copy successfully communicating a pain relief, or creating a gain for my target customer? ELI5: Am I saying it right?
2. Am I sure I'm reaching my target customer by these channels? ELI5: Am I talking to the right people at the right time?

Of course, you'd like to answer these questions with real validated data. Not just a hunch or guess. Think of experiments you could create to answer these questions.

This is a great chart from the Value Proposition Design book:

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