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Estimating risk parameters from observed choices

My background is in labor economics/applied micro but I am currently working with data collected from a field experiment. My experimental/micro skills are rusty to say the least.

In my data, I observe individuals choosing one of the choices $A, B, C, D$. The value of the choice is realized after the choice. I know that

If I assume that $A, B, C, D$ are continuous, independent and normally distributed and individuals are aware of expected payoffs $E(i)$ and variances $VAR(i)$.

I would appreciate if you guys could come up with some relevant literature.

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